Product Update
Micro-learning Video
This short micro-learning video delivers information in an easily digestible and captivating way. This allows sales associates in a fast-paced environment to learn brand updates quickly.
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Audience: In-store sales Associates at Direct Mobile Cellular
Responsibilities: Storyboarding, Visual Design, Audio
Tools Used: Vyond, Adobe Photoshop
The Problem
Direct Mobile has updates to their products on a regular basis. It was difficult to deliver these updates to sales associates who are typically busy serving customers in a fast paced environment. This lead to a knowledge gap and eventually disgruntled customers.
The Solution
Micro-learning videos are how many people are accustomed to learning today using social media like Youtube and TikTok. These animated videos deliver important information in bite-sized chunks. This allows the learner to better retain the information and have little impact on their time away from customers.
The Process
After gathering all the information from the Subject Matter Expert (SME) we organized the topics that would be covered in each video and arranged the order. We then designed the transitions to be presented as questions and answers with visual animations. To keep it concise and more accessible, we opted for an upbeat musical background and no narration.
Organization
Before establishing the visual aspects of the video, we organized the data in a logical and digestible way by mapping out the content.
Visual Mockups
Once the foundation of each video was laid out, we created visual mockups for the look and feel of the experience using brand style and colors.
Full Development
Building the final video in Vyond pieced together neatly with plenty of animated transitions and background music.
Results & Takeaways
Sales associates were grateful to have communication via micro-learning videos that allowed them to learn important updates quickly and in an entertaining way. Due to this, customers were properly advised leading to a better experience and increased sales.
