Wellness and Desire
Explainer Video
Videos are a popular and effective learning tool and this short video created in Adobe Express provides a quick myth-busting tutorial for Wellness and Desire customers.
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Audience: Adult customers seeking sex education for those with disabilities
Responsibilities: Storyboarding, Visual Design, Audio and Narration
Tools Used: Vyond, Adobe Photoshop, Audacity
The Problem
Wellness and Desire is an adult toy store that specializes in helping those overcoming obstacles to sexual pleasure such as a disability. The client wanted to start a series of educational videos for adult sex education to help their customers choose the right products.
The Solution
After researching and learning from the the Subject Matter Expert (SME), a video series was created with short, animated explainer videos that the client could post on their website or Youtube channel. This allows them to provide an additional service to their customers and build brand loyalty.
The Process
After analyzing the content with the client, we decided to produce short explainer videos using real people to invoke emotion and relatability with the audience. The content was arranged in a logical framework and a script was written before design production.
Organization & Script Writing
Before establishing the visual aspects of the video, we organized the data in a logical and digestible way by mapping out the content. A script was then written out to create the video narration and guide the timing.
Visual Mockups
Visual mockups created to reflect the human aspect of the training by using real people with disabilities. Staying in line with the Wellness and Desire brand, light and airy graphics and simple easy-to-read text was used.
Full Development
With the script and visual style established, the first version of the video was created in Vyond including animated text and transitions, background music, and final audio recording.
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Results & Takeaways
Wellness and Desire is able to provide additional services to their customers which builds brand loyalty. Customers who are well informed are also more equipped to purchase the products that are best for them which leads to a better shopping experience.
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